01 / Make it human
Put real people in the picture.
Build continuity with recurring creators who reflect the women you want to reach. Show the app in everyday shopping routines, with honest experiences and recognizable faces.
A custom partnership · Prepared for Greg
Give people a
brand they can
get to know.
Real people. Clear explanations. Consistent content. A social presence that helps shoppers understand Vlingo and feel comfortable taking the next step.
Prepared by Alyssa Owen & the Noah Social team · November 2026
vlingo.
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Content concept / 01
A real person. An actual walkthrough.Less inbox.
More good finds.
A reason to keep watching.
Made for your audienceBusy women. Full inboxes.
One connected presenceInstagram · Facebook · X
Content + managementFrom concept through publishing
Creators who feel relatableMillennial women at the center
Built around confidenceHelp people understand the Gmail connection
What we heard
They found the app.
Now let’s help them feel confident.
You’ve already seen encouraging onboarding from Meta ads. The next opportunity is giving people a clear, human, active brand to explore when they look you up.
02 / Make it clear
Show the step that feels unfamiliar.
Use actual screen recordings and simple explanations to show what connecting Gmail involves, what happens next, and how to use the app.
03 / Show up consistently
Give people something to explore.
Create a cohesive feed, useful pinned posts, and ongoing conversation across Instagram, Facebook, and X. Keep the messaging consistent and adapt captions to each platform.
The creative direction
A little “that’s me.”
A lot of “now I get it.”
Our content connects the shopping and inbox frustrations your audience knows with a clear demonstration of how Vlingo fits into their lives.
“Found the sale email. After I checked out.”
Creator-led everyday shopping moments that introduce the problem.
“Here’s what happens when you connect Gmail.”
Actual app walkthroughs with a real person guiding the experience.
“Where do my promotional emails go?”
Short explainers using product and privacy language approved by your team.
“Why we built a different way to find deals.”
Founder footage and genuine creator first impressions that add a human perspective.
Illustrative creative directions. Final scripts, features, offers, and product claims are reviewed before production.
Your custom scope
Two ways to build
your presence.
Both options combine content production and ongoing social management. Choose the volume and creative testing support that fit your next phase.
Social Foundation
$4,500/ month
A consistent social presence built around real people, product education, and ongoing community touchpoints.
12 original videos + 4 graphic posts16 unique feed posts per month, cross-posted to IG, Facebook, and X.
- Creative planning, scripting, filming, and editing
- Up to 3 recurring on-camera faces
- 4 static posts or carousels
- 12 Story slides for Instagram and Facebook
- Captions, covers, scheduling, and publishing
- Shorter captions adapted for X
- Outbound engagement: 30 minutes, 3 days/week
- Comments and DMs: up to 15 minutes each weekday
- Monthly performance report and review call
- Organic and paid usage of delivered content
Social + Creative Testing
$7,000/ month
A larger content library with additional creative for paid testing and more frequent outbound engagement.
20 original videos + 4 graphic posts16 organic videos + 4 dedicated ad videos + 4 graphic feed posts.
- Creative planning, scripting, filming, and editing
- Up to 4 recurring on-camera faces
- 20 unique feed posts cross-posted to IG, Facebook, and X
- 20 Story slides for Instagram and Facebook
- Captions, covers, scheduling, and publishing
- Shorter captions adapted for X
- Outbound engagement: 30 minutes, 5 days/week
- Comments and DMs: up to 15 minutes each weekday
- Monthly report and call, with available ad creative insights
- Organic and paid usage of delivered content
What’s included in both partnerships?
A dedicated point of contact, monthly creative planning, creator coordination within the included talent scope, scripts, production, editing, captions, cover graphics, scheduling, and one consolidated revision round per batch. We’ll also refresh the profile messaging, plan three pinned posts, and organize Instagram Highlights during onboarding, using the included content allocation.
How does cross-posting work?
Each original feed asset is distributed across Instagram, Facebook, and X. X receives shorter captions and format adjustments where needed; carousels may be adapted into images or a short thread. Cross-posting does not triple the number of original concepts. Story slides are shared to Instagram and Facebook. Dedicated ad videos in Option 02 are delivered for your paid campaigns and are separate from the 20 organic feed posts.
What does engagement cover?
Relevant outbound participation from the brand account within the listed time allowance, plus routine comment and DM responses across the three platforms within a shared daily allowance. Technical, account-access, and privacy questions are escalated to your team. Engagement supports visibility and conversation; follower counts and app reviews are not guaranteed.
What are the production and usage boundaries?
Videos are original short-form vertical edits, generally 15–60 seconds, with approved scripts and available app access. Included talent may be Noah Social team members or sourced creators. Organic and paid usage of final delivered content is included. Creator posting to personal accounts, creator-account ad permissions, raw footage, extra hooks or versions, and additional revision rounds are outside this scope.
What stays with the Vlingo team?
Your team supplies app access or demo recordings, approves product, privacy, and rewards claims, and handles customer support escalations. Paid media buying, ad spend, app development, website implementation, and in-app review-request implementation are not included. We can help identify opportunities to gather genuine user feedback.
How would we begin?
Proposed starting structure: a three-month initial engagement at the listed monthly rate. We’ll finalize the start date, approval cadence, billing schedule, and production timing together in the Upwork agreement. This proposal outlines the working scope and does not create a contract.
The first 90 days
Build the foundation.
Then build on what connects.
Make the brand easy to understand.
Align on audience, review the app, confirm approved messaging, refresh the profiles, and create the first content batch. Introduce the core use cases and pin the posts that answer first-time visitors’ questions.
Find the messages people respond to.
Review watch time, saves, shares, profile activity, and audience questions. Refine hooks, creator delivery, and demonstrations. With Option 02, incorporate available feedback from paid creative testing.
Turn the strongest ideas into repeatable series.
Develop the formats and topics that earn attention and answer real objections. Review traffic and Gmail connection data where tracking is available, then plan the next phase around what we’ve learned.
Meet your content team
We make the content.
You keep building Vlingo.
Noah Social brings content production, creator coordination, editing, and social management into one partnership. Explore our portfolio for examples of the videos and brand content we create.
Next steps
Let’s put your
next chapter in motion.
Explore either package above, then reply in our Upwork conversation with the option you’d like to discuss. We’ll confirm the details and map out kickoff together.
Your package notes
Choose either option above.
Select a package to create a short summary you can copy into our Upwork conversation.